Wednesday, June 20, 2019
3:00 pm - 4:30 pm
Joel D Valdez Main Library - Idea+Space
Looking for creative ideas to increase your Direct mail response rate? This workshop is for you.
If you’re a direct mail novice or a seasoned pro, you’ll walk away from this workshop with fresh ideas on direct mail. You’ll learn direct mail fundamentals along with strategies to increase open rates, when to use premiums, and fresh ways to kick off an annual campaign.
Discover ways to make your mail memorable by integrating emerging technologies like Augmented Reality (AR) and sensory engagement: scent, touch, sight, sound, and yes, even taste!
Save the Date
Thursday, July 18, 2019
3:00 pm - 5:00 pm
Direct Mail is an effective way to strategically target customers and donors. You'll learn how to implement a direct mail campaign using free (or nearly free) online resources. Considering using direct mail as a marketing tool? You'll learn how to determine if you should DIY or outsource. Our past participants have shortened their learning curves, acquired new clients, and raised money by attending this workshop.
Registration coming soon.